The Target Welcome Wall is a 91 inch screen that is positioned in the entry ways of City Target stores and in certain total Target stores around the country. The wall was designed to easily showcase the deals from the weekly ad so that the guest could see 5 to 10 items has she grabs her cart and starts shopping. Every product clearly shows its price and location, the most common asked ask Target Team Member question. Products can also be tagged with weather, time of day and seasonal attributes to add day parting and location relevant stories to them.
Agency: Huge Role: Creative Director Art Director: Chris Huban Designer: Stefanie Pitaro