In 2012 Target stopped printing the wedding catalog and moved to a modern digital only version. At Huge we set out to create an experience that was as easy to explore as the traditional catalog falling open when you open the mailbox. Our main call to action was to get the guest to start a registry, by allowing simple favoriting of any product in the catalog. All the assets from the catalog were photographed specifically for the catalog and the designs were shown without pricing and names to really drive home the quality of product Target sells.
There was also a rich media campaign, print ads, marketing site and social media components to drive to the experience.
Agency:Huge Role:Creative Director Art Director:Michael Dillingham Copy Writer:Erica Boyton