At Huge we did the conceptual design for all of Target’s mobile properties. We designed the mobile web, iPhone, iPad and Android experiences and then handed them off to be developed by Ubermind. We wanted to create an experience that set Target apart from other big box retailers. By increasing image and font sizes and give the site some white space we created a mobile site that feels more like the instore experience.

Agency: Huge Role: Creative Director Art Director: Steve Hopf