This project is going way back into the archives. EXPN was one of the best projects I have ever worked on, from the team to the end product. We built a brand from the ground up that covered the world of action sports for ESPN. Working with the insanely talented team of Howard Brown, Cody Hudson and Byron O’neill we created everything from the, identity, online experience, swag and even TV spots that aired during the X-games. We collaborated with Hort for the “Control Yourself” campaign to create these amazing marionettes. The Normads were featured predominately in the campaign that across the EXPN core sports of surfing, skateboarding, skiing, and snowboarding.
Client: ESPN Role: Senior Designer Creative Director: Howard Brown Art Director: Cody Hudson Art Director:Byron O’neill Marionettes: Hort