Who buys a $1000 dollar book? Apparently no one before Rhino Records contacted Casey Sheehan and I about re-designing the site The previous site did not show the amazing quality, the scale and most important Ethan Russell’s brilliant photography. Taking inspiration from designer hand bags and high end fashion, the new site makes the book an object of desire. Showing off the design details, and giving the book more dramatic spot light literally and figuratively.

Client: Rhino Records Role: Art Director Art Director: Casey Sheehan